As a long term stockholder
I think I have a right to point out some issues. While sales seem to be up The fact that they have 250 styles is ludicrous.. That doesn't begin to point up the problems.. Generally each style comes in several colors.. Then you have to figure at least 6 sizes per style... If you multiply all of this you'll get a few thousand.. Now consider Mc Donalds.. They basically sell burgers, Singles, doubles , quarter pounders.. but all burgers.. all the same color maybe 3 sizes... And they sell pretty good quality at reasonable prices..
If Crocs hasn't noticed their prices have increased substantially over the years but the product is effectively the same.. If they want success for the long term they need to dramaticaly shrink the offerings and reduce prices at retail.. If they own the stores reducing prices is easy..
Kiosks don't produce as well as stores.. but the rent is a whole lot less.. I'm sure they have looked at this.. but leases can really eat you up if you open 100 new stores and sales are weak.. Kiosks can come and go in a flash..
I hope they wake up.. They have a concept.. but to try to be all things to all people is not bright.. Sell stuff that sells.. junk the marginal stuff.
$75 plastic shoes are not a great idea.. $29.99 is !!!! If $29.99 works.. raise it to $39.99.. But get them on feet all over the world.. I can buy a great pair of Bass leather shoes for $40.00 at an outlet.. and if I give them $75 I can get something really nice.. Not some phony rubber with cheese holes in it.. FWIW I own at present about $50K worth of this stuff and I wish someone with a background in the shoe industry would go to work for them and point out the error of their ways.. There are many ! Minnesoafats