At the same time, the appeal of TiVo is driving strong pay TV performance
. We added 242,000 more TiVo
customers during the quarter to reach a total of 677,100 at the quarter-end, which represents 18% of our
TV customer base. This already exceeds the proportion of our customers on our lowest free tier, which now
stands at 17% having fallen from 21% a year ago, as we successfully increased the number of paying TV
customers by 50,600 in the quarter.
Immediately after the quarter-end, we introduced new product “Collections” that include TiVo, HD TV and
superfast broadband as standard for new customers. This creates further differentiation between our
products and those of our competitors.