'Steve Jobs: The problem with the television market ...
the problem with innovation in the television industry is the
go-to-market strategy. The television industry fundamentally has a
subsidized business model that gives everybody a set-top box for free or
for $10 a month, and that pretty much squashes any opportunity for
innovation, because nobody is willing to buy a set-top box
Jobs: Well, then you run into another problem, which is there isn't a cable operator that's national. There's a bunch
of cable operators. And then it's not like there's a GSM standard where
you build a phone for the U.S. and it also works in all these other
countries. No, every single country has different standards, different
government approvals. It's very, it's very ... what's the right word?
Tower-of-Babel-ish. That's not the right word. Balkanized. It's very
balkanized. So I'm sure smarter people than us will figure this out, but
that's why when we say Apple TV is a hobby; that's why we use that
Also some good Comments about panels etc below the article.