For those of you who doubt doctors will want to start prescribing Lorcaserin immediately are forgetting the vanity market and in general Demand Driven Sales.
Eisia will not just rely upon sales reps in the doctors office. They will go to the media outlets to get the message out. They will advertise in the weight loss magazines and specially placed ads on the web and selected television formats with broad women viewing. I expect a blitz of advertisements that state the weight loss potential and the fact that it is the only PROVEN NEW weight loss drug that has been approved by the FDA. Either their doctor prescribes what they want of they will find a doctor that will.
Perhaps advertising in diabetic periodicals with caution side effects may include "Reduce HbA1c and fasting Glucose levels". There is more than one way to skin a cat.
You guys need to pay attention to the vast market of weight loss advertisements in the media and ask yourselves why all this advertising if it is not effective in generating profits.
We have an easy sell here and any savvy advertising firm will salivate at the chance of their firms name recognition associated with a hugely successful Lorcaserine launch. This will make a name for any firm that takes the media marketing lead. Not to mention the advertising fees they will make. Basically this is an easy sell in the media.